KOL Specialist

Persyaratan Umum

Deskripsi Pekerjaan

Joy Group is a multinational beauty company headquartered in Shanghai, China, with a portfolio of fast-growing beauty brands loved by young consumers across Asia. As we establish our business and organization in Indonesia, we are bringing Judydoll as our first brand to the market. (www.joy-group.com) The KOL Specialist is responsible for building brand awareness through strategic collaborations with Key Opinion Leaders (KOLs). This role manages end-to-end influencer campaigns, ensuring the production of engaging and on-brand content while contributing to long-term brand growth. Key Responsibilities KOL Management Identify, recruit, and manage KOLs aligned with the brand. Build long-term relationships with influencers. Negotiate collaboration terms and campaign deliverables. Campaign Planning Develop KOL campaigns that strengthen brand awareness and brand positioning. Prepare campaign briefs, messaging, and creative direction. Coordinate product seeding and campaign timelines. Content Management Ensure timely delivery of KOL content. Review content quality to ensure alignment with brand guidelines. Coordinate revisions when necessary. Campaign Performance Track campaign performance across awareness and commercial metrics. Monitor content output, engagement, and overall campaign effectiveness. Identify high-performing KOLs for future collaborations. Reporting Prepare campaign performance reports. Recommend improvements based on campaign insights

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